Dubai DGEF Forum
For this exercise we are going to consider that after the success of the first Global Energy Forum, Dubai has decided to turn this into an annual event and wants to give it a fixed venue to ccommodate it in its upcoming editions.
The periodicity of this event will help to strengthen the image of long-term commitment that Dubai has made with the environment, beyond a timely act that may be considered as a media strategy with no real dedication behind it. Dubai has already begun its transformation process but it knows how important it is for its global image not just to become a sustainable city but for the rest of the world to become aware of it too.
For this reason, the new venue for the Global Energy Forum should not only be a practical building that facilitates the development of the event activities, but also represent the change that the Supreme Council of Energy is seeking and should help to spread its message and vision throughout the world. The building must become an icon of global energetic change and a social promise which, far from an abstract ideal, has already begun.